Background made in photoshop and after effects - wire frame, design and mock up made in figma
- -Second installment of email design- - For this one I wanted to dive into the fashion industry with a clothing brand that I have always been really drawn to. I decided to go with this brand because I've always thought that their fashion and design style matches my design style. I thought that this would give me room to be creative and experiment a little more since this would be the second email design that I would be making.
For the layout and composition of this email design I mimicked the brands "look book" sort of feel that I usually find in their promotional emails. I had previously mentioned that I wanted to try to add a dynamic element to my second email design so that is what I attempted to do with the background. I remembered recently seeing a shirt from this brand with a heat map on it so that was where the initial idea for the background came from. After deciding on going with a heat map, I wanted to make my own pattern for it so I took one of my recent pictures from my cameral roll and distorted it in photoshop using the "wave" effect. I then took that into after effects, made it move with the "turbulent displace" effect and keyframes and finally applied the color and noise with the "colorama" effect (all with the help of a instagram reel and youtube video tutorial).
I definitely had a lot of fun with this project. In a way it was relieving not having to worry so much about the content or information that had to be included in the design. I found that it gave me a lot more time and headspace to think about the background/the dynamic part of the design which is what I wanted to focus most on in the first place. My favorite part was definitely making the heat map. That part was especially satisfying because instead of easily finding one online, I saw the ins and outs of exactly how an effect or pattern like a heat map can be made.
I'd definitely say that, for me, this has been one of the more pleasing personal projects that I've worked on recently. I think that's mostly because I got to use and learn a new software to make something 100% from scratch. I will definitely be experimenting more in after effects in the near future.
-September 12, 2025-